Emblaze Systems Ltd. (EMBLAZE, IL)

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Founded in 1994, Emblaze Systems pioneered the introduction of instantaneous video delivery to handheld and mobile devices. The company went public in 1996 and is traded on the London Stock Exchange. Networked around the globe, over four hundred employees focus on developing and supporting practical solutions based on Emblaze wireless technology.

Emblaze offers carriers proven leading-edge technologies that broaden and strengthen the services offered to their subscribers. Emblaze is ahead of the market, having implemented a commercially-available, deployable solution that runs on all generation systems from 2G to 2.5G to 3G systems, while at the same time conducting research and developing technologies that will enable carriers to provide optimum service capabilities on future cellular systems.

Emblaze develops commercial mobile media solutions for wireless carriers, ISP's, content providers and handset manufacturers. With a product line ranging from mobile media platforms to MPEG-4 video ASIC semiconductors, Emblaze offers carrier-class, scalable solutions that facilitate the deployment and implementation of complete commercial media services over any wireless network. The Emblaze platform encompasses live and on-demand encoders, powerful streaming servers, content and asset management, system integration and billing interfaces.

In order to enhance wireless multimedia services, Emblaze has been involved in the development of a wide range of wireless media applications - including messaging, news, location-based information systems and entertainment systems. The company sees tremendous potential in the field of mobile e-learning, and is most interested in exploring the opportunities and challenges posed by this field.

Emblaze Systems maintains a leadership role in the development of streaming multimedia capabilities:

• Emblaze was the first to introduce a commercial mobile media platform worldwide;
• Emblaze's solution is air-interface independent and works across any type of wireless architecture including GSM, CDMA, GPRS, EDGE, W-CDMA, CDMA 2000 and UMTS;
• Emblaze sets the standard for interactive media delivery by being a founding and active member of organisations governing industry standards (e.g. 3GPP, 3GPP2, IMTC, WMF, MPEG-4);
• Emblaze plays a leading role in a current international effort to ensure standardisation by conducting interoperability testing for MPEG-4 encoding and the RTP transmissions;
• Emblaze has conducted pioneering research in the field of codec optimisation and bandwidth adaptation, allowing its systems to provided maximum quality of service under limited and varying bandwidth conditions.

Emblaze supports customers with a complete portfolio of services, including installation, program management, 24/7 support, training and business consultancy services. The corporate headquarters and main research centre is located in Givatayim, Israel. Additional offices are located in Germany, UK, Japan, Korea, Singapore and the U.S.A. Emblaze Systems Ltd. is the flagship company of the Emblaze Systems Group which includes two fully-owned subsidiaries: Emblaze Research (a semiconductor chip design and research company) and Orca Interactive (a developer of interactive TV applications for broadband on-demand video over IP networks).

EMBLAZE's Dissemination Plan
Emblaze is heavily involved in a number of standardisation groups that are actively involved in defining the standards for cellular networks in general and mobile multimedia in particular. If, as expected, the MOBIlearn project leads to the definitions of formats and interfaces that enhance the ability to deliver mobile e-learning, then Emblaze is ideally positioned to submit proposals for standards definitions related to cellular technology and mobile media technology and fully intends to identify relevant interfaces and guidelines resulting from the project and submit them as proposals to the standards bodies. Two standardization groups that Emblaze expects to be most relevant in this field are 3GPP and The Parlay Group. 3GPP was created to produce globally applicable technical specifications and technical reports for a 3rd generation mobile system based on evolved GSM core networks. Emblaze is actively involved in Working Groups SA1, SA2 and SA4. These groups are part of the TSG Service and System Aspects (TSG SA) which is responsible for the overall architecture and service capabilities of systems based on 3GPP specifications. The Parlay Group is an open multi-vendor consortium formed to develop open technology-independent Application Programming Interfaces (API's). The goal is to allow the development of applications and technology solutions that operate across multiple networking platform environments by a wide range of organisations: technology, Internet and eBusiness companies, ISV's, software developers, network device vendors and providers, service bureaus, ASP's, application suppliers and large and small enterprises. Two relevant platforms where Emblaze expects to publicise MOBIlearn results are ACM and IEEE.

Key people: Ofer Weintraub, Lenny Greenblum

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