International Centre for Digital Content (ICDC, UK)

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The International Centre for Digital Content (ICDC) aims to position the North West of England at the forefront of digital content innovation. We are a partnership between Liverpool John Moores University and Mersey Television. ICDC explores the relationship of technology to society - the way we live, the way we learn and the way we work - through present and emerging applications. ICDC is ideally placed to provide support and enhance the levels of skills, knowledge, and expertise necessary to see the region as an international contender in the knowledge economy. It will provide the region with a real competitive edge and takes advantage of the regions creative and innovative talent. Whether it is established Businesses or industry wanting specific research into new technological developments, new start ups needing expertise in specific skill sets or enhancing opportunities for people to access the regions technological infrastructure, the ICDC will be seen as providing the solution.

ICDC has four core functions:
Research and Production. Research and development is the key activity for ICDC in integrating the latest digital content technologies that range from mobile technology, broadband, virtual reality, interactive television, next generation mobile phones, computer animation for the Film Industry, internet, personal digital assistants, ubiquitous and ambient technologies. The ICDC research and production focus is creative content. The methods and means of enhancing and creating new opportunities, building new social and personal structures and exploring new forms of communities is key to the ICDC research strategy.

Training. Training for both individuals and organisations in digital content skills and techniques. Courses and projects at ICDC aim to enable individuals and companies to develop and realise their creative talents within the context of the development of the new media industries.

Partnerships. Partnerships provide the content and rationale for all the centres activities. Identifying the needs of its partners, public and private, so that content can be specifically tailored to them, is one of the Centre's main strengths. Partnerships with strategic bodies and industry are enabling the centre to examine and support the creative and innovative practices within the new technology sector that are integral to the future development of the region.

Business Growth. The business growth function incorporates both the external relations of the ICDC and a support infrastructure for the development of new businesses generated as a result of product development and research functions.

Key people: Simon Robertshaw, Peter Fowler

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