Deutche Telekom (DTAG, D)

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The Deutsche Telekom is the largest European Telecommunication Company and it is also an innovation generator throughout the World. In the field of fixed telephone network, mobile network, Internet and other system solutions the company is setting standards for the whole range of modern telecommunication.

Four columns and a strong fundament
The Deutsche Telekom with its subsidiaries and participations presents itself as an international high-tech trust of telecommunication. Together with its partners the Telekom is represented in all important regions throughout the world and is still increasing its share in the future TIMES-markets. TIMES stands for Telecommunication, Information technology, Multi-media, Entertainment and electronic Security service.

Four-columns-growth-strategy that guarantees competitive advantage
It is in these growth areas constantly merging via the "internet" interface that the Telekom is optimally positioned with its four trust columns covering the whole range of modern telecommunication. Thus the Deutsche Telekom is one of the few global enterprises being able to offer integrated solutions from one source. These are the four growth columns that the success is based on:

• T-Mobile being one of the largest European telecommunication enterprises;
• T-Online being the largest online service in Europe;
• T-Systems being the second largest IT-service company;
• T-Com as a provider of a fixed telephone network for the mass market.
  

Key people: Dr. Helmut Hoerold, Stefan Drescher

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